Brand Directing & Performance · Growth Marketing
Soulpapa Marketing has been partnering with numerous premium brands including the global K-beauty platforms ‘UMMA‘ and ‘Idenel‘ of Craver Corporation — which recorded 100 billion won in sales in the first half of 2024 and is also known for Skin1004 — ‘Equalberry‘, ‘Pleuvoir‘, ‘Cellbn‘ and ‘APLB‘, all stocked in Olive Young,, diet brand ‘Lanouvo‘, ‘Dr.Diet‘, kids brand ‘Peekaboo‘, ‘Future Ginseng‘, pet-related ‘Merlot‘, ‘Choco Pet House‘, ‘Opstin‘, ‘Natress‘, LX Company’s ‘V12‘ famous for golf wear, women’s underwear ‘Khuf‘, and 30-year tradition ‘Ganghwa-ryeong Hwamunseok‘.
Soulpapa Marketing
“We are not an advertising agency. We are architects.”
“We build brands on the strong foundation of data.”
“Of course, we advertise, but we don’t just advertise. Our main work is to grow your brand through data analysis.”
“You will be very busy. Based on data, we plan persona changes, request web modifications, design new products, and reconfirm consumer needs.”
“That’s why we focus only on a small number of brands ready to get busy. If you are ready to be busy enough, click the button below.”
Brand Portfolio
Brand Directing & Performance Marketing
UMMA, Equalberry, Idenel, V12, Cellbn, APLB, Lanouvo, Pleuvoir, Peekaboo, Future Ginseng, Merlot, Choco Pet House, Natress, Khuf, Ganghwa-ryeong Hwamunseok, Dr.Diet, Plonte, GeoOrganic, Good Kyunghee Oriental Medicine, Opstin, Lunati, Aliderm, Chiffon, Olbody, Aldia, Sic S, Gon Ramen, White Block, Nomit, Farm in Farm, Elovo, Emervie, Hwalgang Won, La Pona, Pure Nature, Bandivita, Sound Block, Quiet Youth, Super Mentor, Doctor Mall, Bassia, Unicorn Power Plus, Easy Beauty Korea, One Month, Don’t Scratch Serum, Terra Pod, Balaize, Every TokTok, Dulmuk, Earls Repeat…
Other projects and offline sectors
Mercedes-Benz Mobility Korea, Jun Oh Hair, Park Seung-chul Hair Studio, Cozimar, Callocut, Restonic Korea Inc., Bankmall, Hahn & Bang Law Firm, Bonsseol, Lian Hair, Nepure, 21st Century Hospital, Kim & Bang OB/GYN, Seoul Ju Plant Dental Clinic, Prime Dental, Gwangjin Kyung Korean Medicine, Kim Hyun-joong Oriental Medicine, Terrapod, Osaka Man, J2 Production, Film Hiit, Me and One Cut, Gray Yang, Lee Sook-kyung Beauty Castle, Cheongdam Main Shop, Oso Oso Hair, Milk Factory, Obsessed with Raw Meat, Tamna Don Steakhouse, Don and I, Fo Brothers, Jet Com, Hyundai Public Real Estate Agent, Cheongcheon Speedwriting Office, Haesung T&D, Cham Lee Promotional Products, Gaga Clean, Kong Check, Yodel AD, Jinstel, ED Blue, Jungkwang Marketing
Brand & Marketing Director / Hyun-gu Kang
Soulpapa Marketing serves as a head marketer in the CMO position, simultaneously executing brand directing and performance marketing while leading both strategy and execution, as we build the philosophy of brands and design the flow of conversion. Our primary goal is comprehensive brand growth, not merely advertising management. Due to this commitment, we cannot accept every request and work with only a limited number of brands. Additionally, we adhere to the principle of direct communication with the representative, rather than allowing inexperienced staff or interns to use a client’s brand as a testing ground. Soulpapa Marketing’s management fees are never low, and there may be long waiting periods from the marketing request to the actual contract and operation. Therefore, we proceed with greater caution, sincerity, and a heavy sense of responsibility. We never hand your brand off to a sub-agency the way other firms do. We do not simply conduct advertising. Since we actively lead brands, we work only with clients who can handle continuous development.
The specific scope of what we provide and how we work are set out in the service overview.
Soulpapa Marketing | Soulpapa Communications Co., Ltd.
B113, Hillstate Jangan Central, 366-7 Jangan-dong, Dongdaemun-gu, Seoul
Business Registration Number: 646-54-00492 | Corporate Registration Number: 110111-0956217
(0507) 1480-7810
master@soulpapa.co.kr
Frequently asked questions
What does a performance marketing agency actually do?
Soulpapa Marketing is not an agency that only runs advertising. On the basis of data analysis we redefine personas, revise the website and plan new products — we grow the brand itself. Advertising is just one layer laid on top of that.
How is growth marketing different from ordinary ad agency work?
Ad agency work burns budget to buy impressions. Growth marketing uses data to design the brand’s growth structure itself. Soulpapa Marketing is the latter — the reason you turn advertising on is to be able to turn it off one day.
Do you do brand directing and performance marketing together?
Yes. As a head marketer in a CMO position we lead brand strategy and performance marketing execution at the same time. We have worked that way with premium brands at home and abroad, from a global K-beauty platform to brands stocked in Olive Young.
Why do you take on only a small number of brands?
When personas, the website and even the product move together on the basis of data, a brand gets very busy. Carrying that density means concentrating on a small number of brands.
Besides advertising, do you also support content production, design and shooting?
Yes. To develop marketing quickly we handle shooting and content production in-house. Beyond that, through the Soulpapa partner network we support the whole range a brand needs in order to grow — design, visuals, packaging and website production, all kinds of shooting, and PPL and viral marketing across broadcast, YouTube and Instagram.
