Brand Study
We examine the philosophy of global brand founders and CEOs through the lens of Soulpapa Marketing.
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GoPro Founder Nick Woodman Interview
A surfing trip sparked one question. Nick Woodman transformed it into culture, not just technology—a tool for seeing the world through the user’s eyes. GoPro wasn’t a camera. It was…
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Warren Buffett: Berkshire Hathaway CEO Interview
Berkshire Hathaway was more than a money-making company—it was capital executing conviction. Isn’t that what Korean e-commerce is missing?
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Tony Hsieh, Zappos Co-founder Interview
Tony Hsieh: From tech success to cultural legacy. 21 years at Zappos reveal the philosophy that shaped a visionary.
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Apple Founder Steve Jobs Interview
Steve Jobs moved Apple through philosophy, not technology, navigating expulsion and return. Belief, not money, fueled creation.
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IKEA Founder Ingvar Kamprad Interview
From IKEA’s 1943 founding to the world’s largest furniture retailer, Kamprad chose philosophy over profit. That ultimately became his greatest asset.
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Interview with LVMH CEO Bernard Arnault
Bernard Arnault, LVMH Chair, preserves the identity of early 20th-century luxury brands while managing a portfolio of 75+ brands. His philosophy of cultural heritage preservation and art patronage—beyond wealth accumulation—reveals…
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Yuhan-Kimberly Founder Yu Il-han Interview
The only one who transformed from independence activist to entrepreneur: Why the founder’s philosophy became a brand that grew stronger over time.
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Patagonia Founder Yvon Chouinard Interview
Yvon Chouinard founded the company to protect the environment and dedicated profits to environmental activism. A company that barely advertised became the strongest brand.
